Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.
Margaret Heffernan Quotes
Research shows that when we read words on paper, it reduces our stress levels by nearly 70 percent. We also read more carefully than on tablets or laptops.
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| Birth: | 1955 |
| Nationality: | American |
| Profession: | Author, Businesswoman, Writer |
About
Margaret Heffernan is an international businesswoman and writer. Born in Texas, raised in the Netherlands, educated at Cambridge University and now settled in the UK near the city of Bath. She is the Entrepreneur in Residence at the University of Bath's School of Management and a Visiting Professor at Simmons College School of Management.
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