Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.
Margaret Heffernan Quotes
Business is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.
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| Birth: | 1955 |
| Nationality: | American |
| Profession: | Author, Businesswoman, Writer |
About
Margaret Heffernan is an international businesswoman and writer. Born in Texas, raised in the Netherlands, educated at Cambridge University and now settled in the UK near the city of Bath. She is the Entrepreneur in Residence at the University of Bath's School of Management and a Visiting Professor at Simmons College School of Management.
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