The first problem of communication is getting people’s attention.
Chip Heath Quotes
The more we reduce the amount of information in an idea, the stickier it will be.
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| Nationality: | American |
| Profession: | Author, Professor |
About
Chip Heath is an American bestselling author and speaker. He and his brother Dan Heath have co-authored three bestselling books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die. and Decisive: How to Make Better Choices in Life and Work
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