You might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.
James Surowiecki Quotes
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.
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| Birth: | 30th April, 1967 |
| Nationality: | American |
| Profession: | Journalist |
About
James Michael Surowiecki was born in Meriden, Connecticut, USA. He is an American journalist. He was a staff writer at The New Yorker, where he wrote a regular column on business and finance called "The Financial Page". He studied at Southwestern Educational Society, Choate Rosemary Hall, the University of North Carolina at Chapel Hill, and Yale University. He is married to Slate culture editor Meghan O'Rourke. His writing has appeared in a wide range of publications, including The New York Times, the Wall Street Journal, The Motley Fool, Foreign Affairs, Artforum, Wired, and Slate. Before joining The New Yorker, he wrote “The Bottom Line” column for New York magazine and was a contributing editor at Fortune. He is the author of book, entitled The Wisdom of Crowds.
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