If you really have your own identity you’ll keep on doing what you think is really right for you, and you’ll also understand the next step you want to take.
Helmut Lang Quotes
I have always been interested in materials and in transforming them.
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| Birth: | 10th March, 1956 |
| Nationality: | Austrian |
| Profession: | Fashion Designer |
About
Helmut Lang was born in Vienna, Austria. He is an Austrian fashion designer. Helmut Lang, a fashion autodidact, set up a made-to-measure fashion studio in Vienna in 1977 and opened a boutique there in 1979, at the age of 23. He is known for his minimalist, deconstructivist, and often severe designs. Helmut Lang fashions were sold in upscale department stores and through select retailers, as well as in signature Helmut Lang stores around the world. He moved to New York in 1997 and subsequently set up his company's headquarters in 80 Greene St. in SoHo in 1998. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander.
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