People don’t buy from clowns.
Claude C. Hopkins Quotes
The time has come when advertising in some hands has reached the status of a science.
Similar Quotes
Cricket is the greatest game that the wit of man has yet devised. - Sir Pelham Warner
Advertising is selling Twinkies to adults. - Donald R. Vance
The struggle of the male to learn to listen to and respect his own intuitive, inner prompt... - Herb Goldberg
Each generation of the church in each setting has the responsibility of communicating the ... - Francis Schaeffer
Each had defended his own country; the Germans Germany, the Frenchmen France; they had don... - Ernst Toller
Comments on: "Claude C. Hopkins Quotes: The time has come when advertising in some hands has reached the status..."
| Birth: | 1866 |
| Death: | 1932 |
| Nationality: | American |
| Profession: | Advertising Executive, Writer |
About
Claude C. Hopkins was born in Hillsdale, Michigan. He was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters research their clients' products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman.
Share with your friends