Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.
Bruce Doolin Henderson Quotes
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
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| Birth: | 30th April, 1915 |
| Death: | 20th July, 1992 |
| Nationality: | American |
| Profession: | Businessman |
About
Bruce Henderson was born in Nashville, Tennessee. He was an American businessman. He was the founder of the Boston Consulting Group. Henderson founded BCG in 1963 in Boston, Massachusetts. He headed the firm as President and CEO until 1980 and stayed on as Chairman until 1985. Henderson received the Distinguished Alumnus Award in 1985 by the University School of Nashville, which he had graduated from in 1932.
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