There is a misunderstanding by marketers in our culture about what freedom of choice is. In the market, it is equated with multiplying choice. This is a misconception. If you have infinite choice, people are reduced to passivity.
Todd Gitlin Quotes
The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.
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