Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
Jesse James Garrett Quotes
If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.
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| Nationality: | American |
| Profession: | Businessman |
About
Jesse James Garrett was born in Ottawa, Canada. He is an American User Experience Designer based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. His diagram titled The Elements of User Experience launched his popularity in the web design community in early 2000, which was later published as a book. He is co-founder of the Information Architecture Institute, the only professional organization dedicated to information architecture. Jesse's clients include AT&T, Intel, Crayola, Hewlett-Packard, Motorola, and National Public Radio. He studied at the University of Florida. In 2006, he was awarded Wired Magazine's Rave Award in the field of technology.
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