The consumer isn’t a moron. She’s your wife.
David Ogilvy Quotes
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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Birth: | 23rd June, 1911 |
Death: | 21st July, 1999 |
Nationality: | British |
Profession: | Advertising Executive |
David Mackenzie Ogilvy was born in West Horsley, Surrey, England. He was an English advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". His best-selling book Confessions of an Advertising Man is one of the most popular and famous books on advertising. One of his greatest successes was "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S. In 1973, Ogilvy retired as Chairman of Ogilvy & Mather and moved to Touffou, his estate in France.
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