No, sir, I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell.
Rosser Reeves Quotes
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
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| Birth: | 10th September, 1910 |
| Death: | 24th January, 1984 |
| Nationality: | American |
| Profession: | Businessman |
About
Rosser Reeves was an American advertising executive and pioneer of television advertising. Reeves generated millions for his clients, the Ted Bates agency where he rose to chairman exists today as Bates 141.The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Don Draper.
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