I regard a great ad as the most beautiful thing in the world.
Leo Burnett Quotes
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Similar Quotes
Cricket is the greatest game that the wit of man has yet devised.
- Sir Pelham WarnerAdvertising is selling Twinkies to adults.
- Donald R. VanceThe struggle of the male to learn to listen to and respect his own intuitive, inner prompt...
- Herb GoldbergEach generation of the church in each setting has the responsibility of communicating the ...
- Francis SchaefferEach had defended his own country; the Germans Germany, the Frenchmen France; they had don...
- Ernst TollerComments on: "Leo Burnett Quotes: The greatest thing to be achieved in advertising, in my opinion, is believability,..."
| Birth: | 21st October, 1891 |
| Death: | 7th June, 1971 |
| Nationality: | American |
| Profession: | Businessman |
About
Leo Burnett was an advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
Share with your friends