Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
Jef I. Richards Quotes
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
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| Nationality: | American |
| Profession: | Professor |
About
Jef I. Richards is an American professor. He earned a JD degree from Indiana University in 1981. He received his PhD from the University of Wisconsin in 1988. He is a Professor and Chair of the Department of Advertising and Public Relations at Michigan State University. He was a Professor of Advertising at The University of Texas at Austin from 1988-2010. He served as president of the American Academy of Advertising. His research includes advertising regulatory issues, and he has published more than 80 articles, books, and book chapters. He also associate editor of the International Journal of Internet Marketing and Advertising.
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