Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
Daniel Starch Quotes
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
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| Birth: | 1883 |
| Death: | 1979 |
| Nationality: | American |
| Profession: | Author, Professor, Psychologist, Researcher |
About
Daniel Starch was an American psychologist, professor, author and marketing researcher. He received a BS in mathematics and psychology from the Morning Side College in Iowa. After that he moved for postgraduation studies to the University of Iowa, where he completed his PhD in psychology in 1906. In 1908 he became a professor at the University of Wisconsin where he stayed until 1919. From 1920 to 1926 he was a professor at Harvard University and in 1923 he founded the marketing research company Daniel Starch and Staff. Starch authored several books in the fields of psychology, advertising and marketing research. Best known are Experiments in Educational Psychology.
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