Nobody counts the number of ads you run; they just remember the impression you make.
William Bernbach Quotes
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
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| Birth: | 13th August, 1911 |
| Death: | 2nd October, 1982 |
| Nationality: | American |
| Profession: | Advertising Designer |
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