Roy H. Williams Quotes

• You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you’re not that person, either.

  Roy H. Williams

  Topics in Uncategorized

  Tags in People, Person, Look

• Writing good ads is easy when you have something to say.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Writing, Good, Something

• Words are mere shadows cast by ideas. But the ideas they represent are real.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Real, Ideas

• What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Week, Result, Expect

• The value of an item – in the mind of a consumer – is simply the difference between the anticipated price and the price on the tag.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Consumer, Price, Mind

• The salability of an item can often be improved while the value itself remains unchanged.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Improved, Often

• The first step in exceeding your customer’s expectations is to know those expectations.

  Roy H. Williams

  Topics in Expectations

• Strings of gravity vibrate at a different frequency than strings of light.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Frequency

• String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string’s vibration determines the nature of its effect.

  Roy H. Williams

  Topics in Nature

  Tags in Effect, Like, Look

• Quantum Mechanics and General Relativity are both accepted as scientific fact even though they’re mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

  Roy H. Williams

  Topics in Life, Truth

  Tags in General, Scientific

• People don’t trade money for things when they value their money more highly than they value the things.

  Roy H. Williams

  Topics in Money

  Tags in People, Things

• One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

  Roy H. Williams

  Topics in Positive

  Tags in Familiar, Opinion, Change, Changed, Times

• Numerals are images of amounts. But the amounts they represent are real.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Real

• No trade will be made unless they want the thing more than they want their money.

  Roy H. Williams

  Topics in Money

  Tags in Want, Trade

• Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Professional, Want, People, School, Little

• It appears that the media filters we carry in our heads are like computers: they’ve been forced to get faster in order to keep up with the demands our high-speed society puts on them.

  Roy H. Williams

  Topics in Computer, Society

  Tags in Media, Like

• In marketing you must choose between boredom, shouting and seduction. Which do you want?

  Roy H. Williams

  Topics in Uncategorized

  Tags in Boredom, Marketing, Want

• In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God’s creation… as music.

  Roy H. Williams

  Topics in Creation, God

  Tags in Essence, Time, Matter

• If you’re not worried that you’re pricing it too cheap, you’re not pricing it cheap enough.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Enough

• Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Powerful

Roy H. Williams (32)

Birth:	29th March, 1958
Nationality:	American
Profession:	Author

About

Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie.

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Today's Anniversary - 12th April

Births

• 1933 - Montserrat Caballe
• 1971 - Shannen Doherty
• 1987 - Brooklyn Decker
• 1939 - Alan Ayckbourn
• 1945 - Serge Schmemann

Deaths

• 1933 - Adelbert Ames
• 2006 - William Sloane Coffin
• 1878 - William M. Tweed
• 1910 - William Graham Sumner
• 1748 - William Kent