Roy H. Williams Quotes

• What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Week, Result, Expect

• One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

  Roy H. Williams

  Topics in Positive

  Tags in Familiar, Opinion, Change, Changed, Times

• According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Precise, Time, Appear

• If you’re not worried that you’re pricing it too cheap, you’re not pricing it cheap enough.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Enough

• People don’t trade money for things when they value their money more highly than they value the things.

  Roy H. Williams

  Topics in Money

  Tags in People, Things

• Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

  Roy H. Williams

  Topics in Uncategorized

  Tags in General, Bible, School

• Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser.

  Roy H. Williams

  Topics in Knowledge

  Tags in People

• In marketing you must choose between boredom, shouting and seduction. Which do you want?

  Roy H. Williams

  Topics in Uncategorized

  Tags in Boredom, Marketing, Want

• Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

  Roy H. Williams

  Topics in Uncategorized

  Tags in Powerful

• The first step in exceeding your customer’s expectations is to know those expectations.

  Roy H. Williams

  Topics in Expectations

• Quantum Mechanics and General Relativity are both accepted as scientific fact even though they’re mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

  Roy H. Williams

  Topics in Life, Truth

  Tags in General, Scientific

• Lives, like money, are spent. What are you buying with yours?

  Roy H. Williams

  Topics in Life

Roy H. Williams (32)

Birth:	29th March, 1958
Nationality:	American
Profession:	Author

About

Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie.

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Births

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• 1913 - Muddy Waters
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• 1932 - Anthony Perkins
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Deaths

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