It’s not how good you are, it’s how good you want to be.
Paul Arden Quotes
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| Birth: | 7th April, 1940 |
| Death: | 2nd April, 2008 |
| Nationality: | British |
| Profession: | Author, Creative Director |
About
Paul Arden was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
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