Marshall McLuhan Quotes

• The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

  Marshall McLuhan

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• The medium is the message.

  Marshall McLuhan

• The mark of our time is its revulsion against imposed patterns.

  Marshall McLuhan

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• The car has become the carapace, the protective and aggressive shell, of urban and suburban man.

  Marshall McLuhan

• Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam.

  Marshall McLuhan

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• Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

  Marshall McLuhan

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• Schizophrenia may be a necessary consequence of literacy.

  Marshall McLuhan

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• Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.

  Marshall McLuhan

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• One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.

  Marshall McLuhan

• Obsolescence never meant the end of anything, it’s just the beginning.

  Marshall McLuhan

• Most of our assumptions have outlived their uselessness.

  Marshall McLuhan

• Money is just the poor man’s credit card.

  Marshall McLuhan

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• Money is a poor man’s credit card.

  Marshall McLuhan

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• Mass transportation is doomed to failure in North America because a person’s car is the only place where he can be alone and think.

  Marshall McLuhan

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• Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

  Marshall McLuhan

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• Jokes are grievances.

  Marshall McLuhan

• It is the framework which changes with each new technology and not just the picture within the frame.

  Marshall McLuhan

• Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.

  Marshall McLuhan

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• Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

  Marshall McLuhan

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• I wouldn’t have seen it if I hadn’t believed it.

  Marshall McLuhan

Marshall McLuhan (74)

Birth:	21st July, 1911
Death:	31st December, 1980
Nationality:	Canadian
Profession:	Philosopher

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