Leo Burnett Quotes

• The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

  Leo Burnett

  Topics in Business

  Tags in Social Service

• Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

  Leo Burnett

  Tags in Curiosity

• Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.

  Leo Burnett

  Topics in Uncategorized

  Tags in Advertising, People

• What helps people, helps business.

  Leo Burnett

  Topics in Business

  Tags in Helps, People

• Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

  Leo Burnett

  Topics in Success, T-shirt

  Tags in Marketing

• If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

  Leo Burnett

  Topics in Uncategorized

  Tags in Noticed

• To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

  Leo Burnett

  Topics in Mistake

  Tags in Swear, Ideas

• Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

  Leo Burnett

  Topics in Uncategorized

  Tags in Advertising, Information, Mind

• Plan the sale when you plan the ad.

  Leo Burnett

  Tags in Advertising

• Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

  Leo Burnett

  Tags in Advertising

• The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  Leo Burnett

  Tags in Advertising, Originality

• The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  Leo Burnett

  Tags in Advertising

• Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

  Leo Burnett

  Tags in Advertising

• The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.

  Leo Burnett

  Topics in Work

  Tags in Advertising, Team Work, Dreams, Hope, Needs, Mankind

Leo Burnett (34)

Birth:	21st October, 1891
Death:	7th June, 1971
Nationality:	American
Profession:	Businessman

About

Leo Burnett was an advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

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Today's Anniversary - 25th December

Births

• 1908 - Quentin Crisp
• 1957 - Shane MacGowan
• 1924 - Rod Serling
• 1959 - Michael P. Anderson
• 1876 - Muhammad Ali Jinnah

Deaths

• 1962 - Warren R. Austin
• 1989 - Alfred Manuel Martin Jr
• 1995 - Dean Martin
• 1954 - Liberty Hyde Bailey
• 1937 - Newton Diehl Baker