Leo Burnett Quotes

• Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

  Leo Burnett

  Tags in Standard

• There is no such thing as a permanent advertising success.

  Leo Burnett

  Topics in Success

  Tags in Advertising

• Too many ads that try not to go over the reader’s head end up beneath his notice.

  Leo Burnett

• Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility.

  Leo Burnett

  Tags in Social Responsibility, Advertising

• I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

  Leo Burnett

  Topics in Creation

  Tags in Advertising

• I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

  Leo Burnett

  Tags in Advertising

• The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

  Leo Burnett

  Topics in Business

  Tags in Social Service

• Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

  Leo Burnett

  Tags in Curiosity

• Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

  Leo Burnett

  Topics in Success, T-shirt

  Tags in Marketing

• Plan the sale when you plan the ad.

  Leo Burnett

  Tags in Advertising

• Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

  Leo Burnett

  Tags in Advertising

• The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  Leo Burnett

  Tags in Advertising, Originality

• The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  Leo Burnett

  Tags in Advertising

• Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

  Leo Burnett

  Tags in Advertising

Leo Burnett (34)

Birth:	21st October, 1891
Death:	7th June, 1971
Nationality:	American
Profession:	Businessman

About

Leo Burnett was an advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

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Births

• 1632 - Baruch Spinoza
• 1957 - Denise Crosby
• 1957 - Denise Crosby
• 1925 - William F. Buckley, Jr.
• 1935 - Ron Dellums

Deaths

• 2004 - Warren Spahn
• 1991 - Paul Charles Caravello
• 2005 - Pat Morita
• 1990 - Fred Shero
• 1807 - Joseph Brant