In my opinion, fun is what makes advertising successful.
Leo Bogart Quotes
Showing all quotesLeo Bogart (3)
Birth: | 1921 |
Death: | 15th October, 2005 |
Nationality: | American |
Profession: | Sociologist |
About
Bogart graduated from Brooklyn College in 1941, then became a U.S. Army Intelligence officer in World War II. After the war he engaged himself in the new communications sciences. During the 1960s, Bogart was among the first to analyze the declines in newspapers' readerships, television news viewerships, and radio news listenerships. He criticized the print media industry lack of marketing analysis to stop the trend.
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