Jay Chiat Quotes

• Taking risks gives me energy.

  Jay Chiat

  Topics in Uncategorized

• You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

  Jay Chiat

• We set up a beta site, a test site, with movie, music and book reviews. If you’re reading them and you want to buy a book or a ticket for a movie that’s reviewed on the site, you can do that without leaving our site.

  Jay Chiat

• We don’t have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

  Jay Chiat

• Transferring successfully to the next generation means producing work that’s as good as or better than the work of the first generation that founded the agency.

  Jay Chiat

• The team architecture means setting up an organization that helps people produce that great work in teams.

  Jay Chiat

• The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

  Jay Chiat

• Technology is the fashion of the ’90s. It affects everyone, and everyone is interested in it – either from fear of being left behind or because they have a real need to use technology.

  Jay Chiat

• Second, we’re spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We’re spending more money to write our existing information into databases or onto CD-ROM.

  Jay Chiat

• Research we’ve done seems to indicate that people who are on the Net like the idea that they don’t have to leave what they are reading to go buy something.

  Jay Chiat

• Outside of advertising, the person who’s influenced me most is quite possibly Frank Gehry.

  Jay Chiat

• Our technology is very scalable. Our software can accommodate enormous numbers of clients. It’s a marvelous opportunity. We’ll keep developing products.

  Jay Chiat

• One is that that’s the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that’s of value to Web sites.

  Jay Chiat

• It’s hard to build a brand, competitively, and tell people what you do as well.

  Jay Chiat

• In the ’20s they were telling us wed all have our own private plane and take vacations to the moon.

  Jay Chiat

• If you really think about it, when watching television, you have product placement all the time.

  Jay Chiat

• I like the Gap ad, the khaki one. I liked that.

  Jay Chiat

• I can’t say the advertising model is obsolete yet but it doesn’t make a lot of sense in the long range.

  Jay Chiat

• First, this isn’t about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

  Jay Chiat

• Fire has impacted every part of our lives – without fire, there would be no shopping, right? – that’s how the Internet will intrude on our lives, particularly our kids’ lives.

  Jay Chiat

Jay Chiat (24)

Birth:	25th October, 1931
Death:	23rd April, 2002
Nationality:	American
Profession:	Advertising Executive

About

Jay Chiat was born in New York City, New York, USA. He was an American advertising executive. He attended Rutgers College, graduating in 1953. In 1962, he teamed up with Guy Day to form the Chiat/Day advertising agency in Los Angeles. Chiat/Day went on to create some very memorable advertising campaigns and was named U.S. Agency of the Decade in 1989. Their clients included powerhouses such as Apple Computer, Nike, Energizer, Nissan, Infiniti, American Express, and Reebok. In 1999, he was inducted into the American Advertising Federation Hall of Fame, the industry's greatest honor.

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