Frank Luntz Quotes

• There’s a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.

  Frank Luntz

  Topics in Money

  Tags in Opposition, Innocent, Convince

• Traditional market researchers are cold and calculating and scientific.

  Frank Luntz

  Topics in Uncategorized

  Tags in Traditional, Scientific

• I’ve done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

  Frank Luntz

  Topics in Politics

  Tags in World, Language

• My job as a pollster is to understand what really matters.

  Frank Luntz

  Topics in Uncategorized

  Tags in Understand, Matters

• What matters most in politics is personality. It’s not issues; it’s not image. It’s who you are and what you represent.

  Frank Luntz

  Topics in Uncategorized

  Tags in Matters, Personality, Image

• Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I’ve ever seen.

  Frank Luntz

  Topics in Uncategorized

  Tags in Think, Republican, Example

• We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.

  Frank Luntz

  Topics in Uncategorized

  Tags in American, Human, Disregard

• How I say it has as much of an impact on what people think of me as what I say.

  Frank Luntz

  Topics in Uncategorized

  Tags in People, Impact

• The challenge in working in politics, particularly if you’re working for a political party, is that everyone’s a messenger.

  Frank Luntz

  Topics in Challenge

  Tags in Working, Political

• The advantage of working for a corporation is that it has only one message, because a product or a service doesn’t speak; it’s just there, and you can advertise it.

  Frank Luntz

  Topics in Uncategorized

  Tags in Advantage, Message

• There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That’s not what the American people want to hear.

  Frank Luntz

  Topics in Uncategorized

  Tags in Believe, Disappointment, American

• When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.

  Frank Luntz

  Topics in Uncategorized

  Tags in Republican, Social, Better

• I don’t understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don’t care to.

  Frank Luntz

  Topics in Success

  Tags in Understand, Care

• So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don’t know how to explain what they mean.

  Frank Luntz

  Topics in Uncategorized

  Tags in Understand, Corporate, Explain

• It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

  Frank Luntz

  Topics in Uncategorized

  Tags in Explains, Emotional

• There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I’m not going to ever try to sell a lemon. I don’t do that.

  Frank Luntz

  Topics in Uncategorized

  Tags in Explain, Services, Educate

• Words can sometimes be used to confuse, but it’s up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.

  Frank Luntz

  Topics in Uncategorized

  Tags in Good, Confuse, Language

• The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.

  Frank Luntz

  Topics in Uncategorized

  Tags in Election, Republican, Friends

• Some people call it global warming; some people call it climate change. What is the difference?

  Frank Luntz

  Topics in Uncategorized

  Tags in People, Difference

• There’s a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I’ve never felt that pressure. I am independent of the political parties.

  Frank Luntz

  Topics in Uncategorized

  Tags in Problem, Political, Independent

Frank Luntz (38)

Birth:	23rd February, 1962
Nationality:	American
Profession:	Political Consultant, Political Strategist, Pollster, Professor

About

Frank I. Luntz was born in West Hartford, Connecticut, USA. He is an American political consultant, political Strategist, professor, and pollster best known for developing talking points and other messaging for various Republican causes. Luntz's most recent work has been with the Fox News Channel as a frequent commentator and analyst, as well as running focus groups during and after presidential debates. He is also an author of business books dealing with communication strategies and public opinion. He graduated with a bachelor of arts degree in history and political science from the University of Pennsylvania, and received a doctorate in politics from Oxford University. He was an adjunct professor at the University of Pennsylvania from 1989 until 1996 and also taught at George Washington University and American University.

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Today's Anniversary - 2nd November

Births

• 1949 - Lois McMaster Bujold
• 1942 - Shere Hite
• 1974 - Nelly
• 1942 - Stefanie Powers
• 1922 - Barber B. Conable Jr.

Deaths

• 1975 - Pier Paolo Pasolini
• 1963 - Ngo Dinh Diem
• 2004 - Theo van Gogh
• 2000 - Robert Edmond Cormier
• 1970 - Richard Cardinal Cushing