Frank Luntz Quotes

• In fact, in more cases than not, when we are rational, we’re actually unhappy. Emotion is good; passion is good. Being into what we’re into, provided that it’s a healthy pursuit, it’s a good thing.

  Frank Luntz

  Topics in Emotion

  Tags in Unhappy, Passion

• People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

  Frank Luntz

  Topics in Uncategorized

  Tags in Political, Succeed, Believe

• Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

  Frank Luntz

  Topics in Uncategorized

  Tags in Communication, Principle, Together

• If you’re a good numbers person, you’re a bad language person.

  Frank Luntz

  Topics in Uncategorized

  Tags in Person, Good

• A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

  Frank Luntz

  Topics in Uncategorized

  Tags in Emotionally, Compelling, Story

• The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

  Frank Luntz

  Topics in Uncategorized

  Tags in Problem, Fundamental, Environment

• Preserving parks and open spaces is a winner because it doesn’t need to be explained to everyday Americans.

  Frank Luntz

  Topics in Uncategorized

  Tags in American, Explained, Winner

• Sound science must be our guide in choosing which problems to tackle and how to approach them.

  Frank Luntz

  Topics in Uncategorized

  Tags in Problems, Sound

• Politics is gut; commercials are gut.

  Frank Luntz

  Topics in Politics

  Tags in Commercial

• It’s all emotion. But there’s nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

  Frank Luntz

  Topics in Emotion

  Tags in Emotional, Rational

• We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.

  Frank Luntz

  Topics in Uncategorized

  Tags in People, Decide, Passion

• Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it’s something that’s inside you.

  Frank Luntz

  Topics in Emotion

  Tags in Interested, Something, Stronger

• The way you communicate an idea is different than the way you communicate a product.

  Frank Luntz

  Topics in Uncategorized

  Tags in Different, Communicate

• The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

  Frank Luntz

  Topics in Uncategorized

  Tags in Official, Different, Principles

• We as Americans assume that big companies are bad, and big power companies are even worse.

  Frank Luntz

  Topics in Power

  Tags in American, Assume

• I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

  Frank Luntz

  Topics in Uncategorized

  Tags in Politicians, Effective, Attached

• One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can’t touch them; you can’t punch them; you can’t yell at them.

  Frank Luntz

  Topics in Uncategorized

  Tags in Things, Trouble, Politicians

• The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.

  Frank Luntz

  Topics in Truth

  Tags in Republican, National

• There’s a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I’ve never felt that pressure. I am independent of the political parties.

  Frank Luntz

  Topics in Uncategorized

  Tags in Problem, Political, Independent

• Some people call it global warming; some people call it climate change. What is the difference?

  Frank Luntz

  Topics in Uncategorized

  Tags in People, Difference

Frank Luntz (38)

Birth:	23rd February, 1962
Nationality:	American
Profession:	Political Consultant, Political Strategist, Pollster, Professor

About

Frank I. Luntz was born in West Hartford, Connecticut, USA. He is an American political consultant, political Strategist, professor, and pollster best known for developing talking points and other messaging for various Republican causes. Luntz's most recent work has been with the Fox News Channel as a frequent commentator and analyst, as well as running focus groups during and after presidential debates. He is also an author of business books dealing with communication strategies and public opinion. He graduated with a bachelor of arts degree in history and political science from the University of Pennsylvania, and received a doctorate in politics from Oxford University. He was an adjunct professor at the University of Pennsylvania from 1989 until 1996 and also taught at George Washington University and American University.

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