You’re talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.
Erik Qualman Quotes
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Twenty-five percent of search results for the world’s top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
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One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don’t like.
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As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It’s no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
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Birth: | 23rd April, 1972 |
Nationality: | American |
Profession: | Author, Professor, Speaker |
Erik Qualman was born in Detroit, Michigan, USA. He is an American author, professor, and keynote speaker. He is the author of Socialnomics, which according to WorldCat, is held in 1090 libraries. He is also the author of Digital Leader and What Happens in Vegas Stays on YouTube. He is a current Guinness Book of World Records holder and his book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. He is a sitting professor at Harvard & MIT’s edX labs. He received a BA in Marketing from Michigan State University. He holds an MBA from the McCombs School of Business at the University of Texas. He worked in online marketing and eBusiness functions at Cadillac & Pontiac, AT&T, Yahoo, EarthLink, and Travelzoo. He has been written about in Mashable, BusinessWeek, The New York Times, Forbes, and The Huffington Post.
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