Donald Norman Quotes

• In my opinion, no single design is apt to be optimal for everyone.

  Donald Norman

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• You won’t catch me giving clear lectures.

  Donald Norman

• We expert teachers know that motivation and emotional impact are what matter.

  Donald Norman

• User-centered design means working with your users all throughout the project.

  Donald Norman

• To me, error analysis is the sweet spot for improvement.

  Donald Norman

• The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

  Donald Norman

• Sure, one can always get the students to relax and be happy – entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

  Donald Norman

• So what does a good teacher do? Create tension – but just the right amount.

  Donald Norman

• Scientists are always skeptics.

  Donald Norman

• Readers always seem to think that the author has some control over the design of their books.

  Donald Norman

• Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

  Donald Norman

• Market segmentation s a natural result of the vast differences among people.

  Donald Norman

• Knowing how people will use something is essential.

  Donald Norman

• It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

  Donald Norman

• Isn’t one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it’s basically impossible to use text to show that.

  Donald Norman

• If you think the products don’t match what you want from a product, don’t buy it.

  Donald Norman

• I’ve been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it’s the box it comes in.

  Donald Norman

• I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

  Donald Norman

• I prefer design by experts – by people who know what they are doing.

  Donald Norman

• I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

  Donald Norman

Donald Norman (28)

Birth:	25th December, 1935
Nationality:	American
Profession:	Computer Scientist, Professor

About

Donald Arthur Norman is an American computer scientist and professor. He is the director of The Design Lab at University of California, San Diego. He is the author of the book The Design of Everyday Things. In 1957, Norman received a Bachelor of Science in Electrical Engineering and Computer Science from MIT. He continued through college until 1962, in the process earning M.S. in EECS and a Doctorate of Philosophy in Mathematical Psychology from the University of Pennsylvania.

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Today's Anniversary - 21st November

Births

• 1962 - Steven Curtis Chapman
• 1965 - Reggie Lewis
• 1929 - Marilyn French
• 1952 - Lorna Luft
• 1958 - Rickson Gracie

Deaths

• 1959 - Max Baer
• 1926 - Joseph McKenna
• 2000 - Sir Cyril Astley Clarke
• 1958 - Mel Ott
• 1922 - Ricardo Flores Magon