Chip Heath Quotes

• The first problem of communication is getting people’s attention.

  Chip Heath

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• Create a need for closure.

  Chip Heath

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• The most basic way to get someone’s attention is this: Break a pattern.

  Chip Heath

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• To get someone’s attention break a pattern of thinking.

  Chip Heath

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• People tend to overuse any idea or concept that delivers an emotional kick.

  Chip Heath

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• The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it’s like to lack that knowledge.

  Chip Heath

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• Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle.

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• Stories should put knowledge into a frame work that is more lifelike.

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• There’s no such thing as a passive audience.

  Chip Heath

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• The more we reduce the amount of information in an idea, the stickier it will be.

  Chip Heath

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• You don’t have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.

  Chip Heath

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• Mental simulation is not as good as actually doing something. But it’s the next best thing. And the right kind of a story is a simulation.

  Chip Heath

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• Anger prepares us to fight and fear prepares us to flee.

  Chip Heath

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Chip Heath (13)

Nationality:	American
Profession:	Author, Professor

About

Chip Heath is an American bestselling author and speaker. He and his brother Dan Heath have co-authored three bestselling books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die. and Decisive: How to Make Better Choices in Life and Work

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Today's Anniversary - 22nd November

Births

• 1932 - Robert Vaughan
• 1976 - Ville Valo
• 1940 - Terry Gilliam
• 1932 - Robert Francis Vaughn
• 1980 - Shawn Fanning

Deaths

• 1992 - Sterling Price Holloway Jr.
• 1774 - Robert Clive
• 1992 - Sterling Price Holloway Jr.
• 2001 - Norman Granz
• 1997 - Michael Hutchence