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| Birth: | 30th October, 1892 |
| Death: | 23rd December, 1972 |
| Nationality: | American |
| Profession: | Bodybuilder |
About
Charles Atlas was born in Acri, Calabria, Italy. He was Italian born American bodybuilder. He was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring Atlas's name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time. His company, Charles Atlas Ltd., was founded in 1929 and, as of 2010, continues to market a fitness program for the "97-pound weakling". The company is now owned by Jeffrey C. Hogue.
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