Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
Jef I. Richards Quotes
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Similar Quotes
Cricket is the greatest game that the wit of man has yet devised.
- Sir Pelham WarnerAdvertising is selling Twinkies to adults.
- Donald R. VanceThe struggle of the male to learn to listen to and respect his own intuitive, inner prompt...
- Herb GoldbergEach generation of the church in each setting has the responsibility of communicating the ...
- Francis SchaefferEach had defended his own country; the Germans Germany, the Frenchmen France; they had don...
- Ernst TollerComments on: "Jef I. Richards Quotes: The law requires a paper towel ad to be scrupulously honest, but allows..."
Nationality: | American |
Profession: | Professor |
Jef I. Richards is an American professor. He earned a JD degree from Indiana University in 1981. He received his PhD from the University of Wisconsin in 1988. He is a Professor and Chair of the Department of Advertising and Public Relations at Michigan State University. He was a Professor of Advertising at The University of Texas at Austin from 1988-2010. He served as president of the American Academy of Advertising. His research includes advertising regulatory issues, and he has published more than 80 articles, books, and book chapters. He also associate editor of the International Journal of Internet Marketing and Advertising.
Related Authors
Advertisement
Today's Anniversary - 1st November
Births
- 1942 - Michael Joel Zaslow
- 1609 - Sir Matthew Hale
- 1973 - Aishwarya Rai
- 1880 - Sholem Asch
- 1950 - Mitch Kapor
Deaths
- 2006 - William Styron
- 1964 - Richard McKenna
- 2005 - Skitch Henderson
- 1971 - Richard L. Evans
- 1999 - Walter Jerry Payton
Quote of the day
Popular Topics
About Quoteswave
Our mission is to motivate, boost self confiedence and inspire people to Love life, live life and surf life with words.
Share with your friends