Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves Quotes
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
Similar Quotes
Cricket is the greatest game that the wit of man has yet devised.
- Sir Pelham WarnerAdvertising is selling Twinkies to adults.
- Donald R. VanceThe struggle of the male to learn to listen to and respect his own intuitive, inner prompt...
- Herb GoldbergEach generation of the church in each setting has the responsibility of communicating the ...
- Francis SchaefferEach had defended his own country; the Germans Germany, the Frenchmen France; they had don...
- Ernst TollerComments on: "Rosser Reeves Quotes: You must make the product interesting, not just make the ad different. And..."
| Birth: | 10th September, 1910 |
| Death: | 24th January, 1984 |
| Nationality: | American |
| Profession: | Businessman |
About
Rosser Reeves was an American advertising executive and pioneer of television advertising. Reeves generated millions for his clients, the Ted Bates agency where he rose to chairman exists today as Bates 141.The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Don Draper.
Share with your friends