Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves Quotes
Unless a product becomes outmoded, a great campaign will not wear itself out.
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- Ernst TollerComments on: "Rosser Reeves Quotes: Unless a product becomes outmoded, a great campaign will not wear itself out."
| Birth: | 10th September, 1910 |
| Death: | 24th January, 1984 |
| Nationality: | American |
| Profession: | Businessman |
About
Rosser Reeves was an American advertising executive and pioneer of television advertising. Reeves generated millions for his clients, the Ted Bates agency where he rose to chairman exists today as Bates 141.The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Don Draper.
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